ReviewMe Advertorials Are Stupid
I signed up for ReviewMe, a pay per post advertising thing, some time ago and didn’t go much further than that. Since then I receive the odd email from the guys and what they’re up to.
Firstly, my opinion on paid reviews of products through these kinds of services is that as long as there is [...]
I signed up for ReviewMe, a pay per post advertising thing, some time ago and didn’t go much further than that. Since then I receive the odd email from the guys and what they’re up to.
Firstly, my opinion on paid reviews of products through these kinds of services is that as long as there is a disclaimer stating that the review was paid for, bloggers can go nuts.
I think it diminishes the quality of overall posts on any given blog, but if someone wants to earn some extra cash for an honest review, no problem.
However, ReviewMe have launched a new product which essentially allows advertisers to post their own review of their product on your blog, as if it was from you. I initially thought this was a joke.
Craig, we are excited to announce our new Advertorial product at ReviewMe! Advertorials are a huge step forward in the world of paid blog reviews. Check out the benefits:
For Advertisers:
- You control the message. Enter up to 250 words including links back to your website and also an image of your choice.
- You can login and get full impression and click tracking on your campaign.
- You choose which top blogs to place your Advertorial.
For Publishers:
- Less work. Simply cut and paste our code into your blog.
- All advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you.
- You retain full control. Accept or reject any Advertorials purchased.
We think our RM Advertorial will revolutionize the paid blogging world by giving advertisers complete control over their messaging, along with a branding opportunity and the reporting metrics they have come to expect with traditional online media buys. Bloggers will also benefit from an additional revenue source to supplement ReviewMe’s suite of offerings.
I don’t understand how this could be a success. The only reason paid reviews work is because writers are allowed to give their own opinion. It works for advertisers because as long as the review is fair, they should get good promotion.
Advertorials hands the keys to the advertisers and lets them say whatever they want, making the review absolutely useless. Why would you read someone’s blog if the content is devoid of opinion and originality?
Granted, it means a blogger can earn extra dosh without doing much at all [approve or reject reviews], but any credibility is lost when you factor in it’s the advertiser that is ‘ghostwriting’ the post.
Are we so lazy? Can blogging just be advertising? What kind of blogger would sign up to this?
Tags: advertising, web app
